Ngati SARS mu 2003 idasintha machitidwe ogula a ogula apanyumba ndikupangitsa Taobao kukhala yopambana, ndiye kuti mliri watsopanowu upangitsa nsanja ya e-commerce yoimiridwa ndi Amazon padziko lonse lapansi ndikuyambitsa kusintha kwatsopano pamachitidwe ogula a ogula padziko lonse lapansi. .
Kwa iwo omwe akufuna kuyambitsa bizinesi mumakampani a e-commerce, poyerekeza ndi msika wodzaza ndi e-commerce wapakhomo, malonda a e-border mosakayikira ndiye chisankho chokhacho chokhala ndi ndalama zambiri komanso chiwopsezo chochepa.
Chuma cha "nyumba" chomwe chimabwera chifukwa cha mliriwu chimathandizira kukwera kwa malonda ogulitsa pa intaneti
(US e-commerce chilengedwe)
Pambuyo pazaka zopitilira khumi, malonda apakhomo a e-commerce apanga njira yamabizinesi ambiri amagetsi. Masiku ano, mtengo wothamanga ndi wokwera kwambiri, ndipo ndithudi, mtengo wogwiritsira ntchito ukukweranso. Malo azamalonda apakhomo ayamba kukhala opikisana kwambiri, koma kugula pa intaneti kunja kukukulirakulira, ndipo mliri ukupitilirabe, makonda ogula ambiri akusintha, ndipo kugwiritsa ntchito intaneti kukupitilira kukula mwachangu.
Tsogolo likulonjeza.
Amazon imadziwika kwambiri padziko lapansi
Malinga ndi malonda 10 apamwamba kwambiri ogulitsa pa intaneti ku United States, Amazon ndiye mtsogoleri weniweni pamsika wa e-commerce waku US, wokhala ndi gawo la msika pafupifupi 40% lonenedweratu ndi emarkerter.
Malinga ndi lipotilo lomwe linatulutsidwa pamodzi ndi cbcommerce.eu, FedEx ndi worldline, osewera a e-commerce omwe ali pamsika waku Europe wa e-commerce ndi Amazon ndi eBay, omwe ali ndi gawo la msika wopitilira 50%.
Malinga ndi zidziwitso zowonera komanso zolosera zomwe zatulutsidwa ndi emarketer, mayiko aku Western Europe ndi omwe amagwiritsa ntchito kwambiri intaneti, komanso kuchuluka kwa intaneti ku UK, Germany ndi France palimodzi kumapangitsa kuti pakhale gawo lopitilira 60% ku Europe. kuchuluka kwa malonda pa intaneti ku UK ndi pachitatu padziko lonse lapansi.
Ku Asia (kupatula ku China), Japan ili ndi malo ogulitsa kwambiri pa intaneti. Amazon ndiye nsanja yoyamba kugula pa intaneti ku Japan.
Dongosolo lamphamvu lazakudya limathandiza ogulitsa ang'onoang'ono ndi apakatikati kugulitsa katundu wawo padziko lonse lapansi
Mawu akale a Amazon: zosankha zisanu ndi ziwiri, ntchito zitatu, kusankha ndikofunikira kwambiri. Ndi kudalirana kwapadziko lonse kwa chitukuko cha e-commerce, "chopangidwa ku China" chimakondedwa kwambiri ndi ogula akunja. Msika waku China, womwe umadziwika kuti "factory yapadziko lonse", uli ndi mwayi wopikisana wokwanira wokwanira, magulu ambiri komanso zabwino. Ndi zinthu za Amazon monga mfumu, ogulitsa aku China sali oyenera kugwiritsa ntchito njira yoyeretsedwa kwa nthawi yayitali, komanso amatha kugwiritsa ntchito zinthu zingapo.
Titha kufananiza nsanja zapakhomo (monga 1688) ndi zinthu za Amazon, ndipo pali kusiyana kwakukulu kwamitengo (tenga foni yam'manja mwachitsanzo).
(Webusaiti ya 1688)
(gwero la data: lipoti la sorftime market analysis of Amazon BSR front desk - price range analysis)
Ogulitsa aku China atenga gawo lalikulu lamasamba ambiri aku Amazon
Zogulitsa zambiri zapadziko lonse za Amazon zimachokera kwa ogulitsa am'deralo poyamba, ndikutsatiridwa ndi ogulitsa aku China. Ku France, Italy, Spain ndi Canada, ogulitsa aku China amakhala ndi gawo lalikulu kuposa ogulitsa am'deralo.
(gwero la data - nsanja yovomerezeka ya Amazon)
Momwe mungalowetse Amazon
Choyamba, tiyenera kukhala omveka bwino za cholinga cha mpikisano wa e-commerce?
Ndi traffic! Ndiye kuti, ogula akamafufuza mawu osakira kapena zinthu, zinthu zitha kuwonetsedwa patsamba lazosaka. Kukwera kwa masanjidwe, kumapangitsanso mwayi wowonetsedwa. Popanda magalimoto, n'zosatheka kupanga maulamuliro ambiri ndi malonda apamwamba. Kwa ogulitsa akuluakulu, kuti amenyane ndi magalimoto, tikhoza kugwiritsa ntchito ndalama zamtundu uliwonse (zowonadi, pali msika waukulu, ogulitsa ang'onoang'ono ayenera kuti asalowemo), koma ogulitsa ang'onoang'ono ali ndi ndalama zochepa. Popeza sitingawononge ndalama kuti tithamangitse kusanja, kwa ogulitsa ang'onoang'ono, titha kuchita bwino kuposa omwe akupikisana nawo mumiyeso ina.
Chifukwa nsanja ya Amazon ipanga chiwongolero chokwanira malinga ndi zisonyezo zosiyanasiyana za malonda. Kuchuluka kwa zigoli kumachulukirachulukira komanso kuchuluka kwa malonda. Zizindikiro monga kugwirizana pakati pa cholinga chakusaka kwa ogula ndi malonda, nthawi ya alumali, kuchuluka kwa malonda, kutembenuka, kukhazikika kwa mtengo, nambala yoyesa, mphambu, mtengo wobwerera ... Choncho, kuyambika koyamba, kulemera kwa chinthu kumakwera, Kuchuluka mwayi wampikisano.
Kachiwiri, momwe mungasanthule ndikusankha msika?
Mwina ena ogulitsa novice amaona kuti Amazon ili ndi malire apamwamba, kwenikweni, ambiri aiwo ndi chifukwa chakuti njira yolingalira sikungagwirizane ndi nthawi. Ino sinthawi yogulitsa zomwe mukufuna kugulitsa, kungoyang'ana katundu, kugawa katundu, ndi kutsatsa. Chifukwa kuchuluka kwa ogulitsa ku Amazon kwakula kwambiri, makamaka ogulitsa aku China ambiri adalowa mumsika (matalente ambiri adasonkhanitsidwa m'malo ogulitsa e-commerce kwazaka zopitilira khumi), mpikisano wamsika wakula kwambiri. . Muzinthu zamagetsi zamagetsi zamagetsi, zovala za zovala ndi zipangizo zapakhomo, mpikisano pakati pa magulu odziwika bwino ndi ovuta kwambiri. Njira yofunika kwambiri kwa ogulitsa ang'onoang'ono ndi apakatikati ndikudziwa momwe angasankhire malo ampikisano.
Titha kudziwa zamsika posanthula zinthu 100 zapamwamba kwambiri zamalonda ku Amazon. Chifukwa 100 yapamwamba ndiyomwe imayang'ana kwambiri malonda amsika, titha kusanthula malo amsika kuchokera kuzinthu zinayi izi:
Monopoly (timayitcha kuti monopoly dimension analysis muzochitika zotsatirazi)
1. Kukhazikika kwa malonda. Pamsika wamagulu, kuchuluka kwa malonda azinthu zamutu ndizokwera kwambiri, zomwe zimapangitsa kuti zikhale zovuta kuti zinthu zotsatiridwazo zipeze kuchuluka kwa malonda. Timachitcha kuti kuchuluka kwa malonda a malonda okha. Pamsika woterewu, ogula amakhala ndi zokonda zodziwikiratu nthawi zambiri. Ogulitsa ang'onoang'ono ndi apakatikati sali oyenera kulowa. Mwachitsanzo, magulu otsatirawa a mankhwala.
(gwero la data, lipoti losanthula msika wa sorftime)
2. Brand / wogulitsa yekha. Ngati pali mitundu yayikulu, ogulitsa akulu komanso msika wamalonda wa Amazon pamsika wamsika ndiwokwera kwambiri, timatcha mtundu / wogulitsa / kugulitsa kwaumwini kwa Amazon. Mpikisano wamsika woterewu nthawi zambiri umakhala wapamwamba kwambiri, ogulitsa ang'onoang'ono ndi apakatikati sali oyenera kulowa. Mwachitsanzo, zogulitsa m'magulu otsatirawa:
(gwero la data, lipoti losanthula msika wa sorftime)
Operational Professionalism (timayitcha kuti kusanthula kwaukadaulo wantchito muzochitika zotsatirazi)
1. Unikani omwe akupikisana nawo pamsika wamagulu, ngati ali ogulitsa akuluakulu omwe akhala akugwira ntchito molimbika kwa zaka zambiri ndipo akugawa kwambiri. Mumsika woterewu, zimakhala zovuta kuti ogulitsa ang'onoang'ono achite nawo mpikisano. Mwachitsanzo, Anker akutenga nawo gawo pamsika wa banki yamagetsi.
(gwero la data, lipoti losanthula msika wa sorftime)
2. Kuchuluka kwa kusungitsa. Ngati zinthu zambiri zomwe zili mumsika wagulu zidalembetsedwa ngati mtundu. Zimasonyeza kuti wogulitsa ndi katswiri. Mwachitsanzo, kuchuluka kwa zolemba zamakina pamsika wa banki yamagetsi ndikokwera mpaka 81%. Kuphatikiza apo, kuchuluka kwa +, kanema kumawonetsanso kuti wogulitsayo ndi katswiri kwambiri.
Pambuyo pa ngozi zogulitsa:
Iyi ndi mfundo yomwe ogulitsa ambiri amanyalanyaza, koma maphunziro osawerengeka amachokera ku izi. Chifukwa pakakhala kubweza, wogulitsa amayenera kunyamula katundu wowirikiza kawiri ndikubweza ndalama zothandizira. Ngati katunduyo atatsegulidwa kuti ayesedwe, sangathe kugulitsidwanso, zomwe zimachepetsa kwambiri phindu. Ngati chiwerengero cha nyenyezi chili chachikulu kuposa nyenyezi 4, chiopsezo chobwerera ndi chochepa, mwinamwake ndi chachikulu. Zachidziwikire, ngati wogulitsa yemwe ali ndi kuthekera kwa kafukufuku wazinthu ndi chitukuko amakhazikika pamsika wa nyenyezi zotsika, ndikosavuta kupeza kuchuluka kwa malonda ndikukhala pamndandandawo powongolera malondawo.
Kuchuluka kwa ndalama:
1. Yang'anani pa chiwerengero cha kuunika. Ngati kuchuluka kwa kuwunika kwazinthu pamsika wamagulu ndikwambiri, ndipo kulemera kwa nsanja ndikokwera kwambiri, zimakhala zovuta kuti zinthu zatsopano zipikisane nazo chifukwa cha kuchuluka kwa magalimoto, ndipo zatsopano zimafunika kuwononga ndalama zambiri zotsatsa / kukankha. (onaninso zinthu zamabanki amagetsi mwachitsanzo).
2. Onani kuchuluka kwa malonda. Ngati malonda akuyenera kufikira mazana ogulitsa tsiku lililonse kuti akhale pamndandanda, pamafunika kukonzekera kwakukulu.
3. Mtengo wa mayendedwe. Ngati mankhwalawa ndi aakulu kapena olemetsa, amatha kunyamulidwa ndi nyanja. Zogulitsa zamtunduwu zimakhala ndi mtengo wokwera woyamba komanso wokwera kwambiri, zomwe sizoyenera kwa ogulitsa ang'onoang'ono ndi apakatikati.
(gwero la data, lipoti losanthula msika wa sorftime)
Kwa ogulitsa ang'onoang'ono ndi apakatikati, chinthu choyamba chomwe Amazon chiyenera kuchita ndikusanthula mpikisano. Ngati tigwiritsa ntchito njira yowunikira yomwe ili pamwambayi kusanthula msika wa foni yam'manja, ndiye tikudziwa kuti msika ukuwoneka kuti uli ndi kusiyana kwakukulu kwamitengo, koma pali mpikisano waukulu, ntchito zapamwamba zamaluso, ndalama zambiri, ndi ogulitsa ang'onoang'ono ndi apakatikati. alibe mwayi. Koma phunzirani kugwiritsa ntchito njira yowunikira mpikisano kuti muwunike msika, pamaso pa mipata yambiri yachitukuko ya Amazon, titha kupeza msika wathu wamtambo wabuluu.
Nthawi yotumiza: May-21-2021