Mafunde owopsa anali atabisala pansi pa mafunde.
Opitilira mabizinesi aku China opitilira 50000 akhudzidwa, ndipo ogulitsa ambiri odziwika omwe akhalapo kwa nthawi yayitali alephera kuthawa "kutseka kwa sitolo".
Wina akuwona zoopsa, wina amawerenga kutembenuka ndikusintha.
Mabizinesi akunyumba ochulukirachulukira amabwera panjira ya B2B (bizinesi kupita ku bizinesi). Kuchokera pakampani yayikulu yokhala ndi antchito masauzande ambiri kupita ku korona "wosawoneka" womwe umayang'ana panjira yoyimirira, onse ali patebulo lamakhadi kuti awonetsere kusinthaku komwe kusanachitikepo.
Sangathe kusankha kumene mafunde akupita. Komabe, malonda apakompyuta akudutsa malire akubweretsa mwayi watsopano wa mbiri yakale, ndipo mabizinesi ambiri akuyesera kuti apeze komwe akufuna.
Mtengo wa mpando "wobwerera" wawonjezeka nthawi 12
Mu 2007, Zeng Hui adabwerera kunyumba kuti akatenge bizinesi ya makolo ake.
Fakitale iyi ya zida zamagalimoto, yomwe ili ku Nanchang, m'chigawo cha Jiangxi, ikuvutika ndi zowawa zomwe zimadza chifukwa cha kusintha kwa nthawi: njira zogulitsira zimachepa ndipo phindu likucheperachepera komanso kuchepa. Nthawi ina, zinali zovuta kuti makasitomala adzifole kuti abwere pakhomo, ndipo msika unagwera muzochitika zomwe amphamvu amatenga zonse.
Kodi nditani? Kapena tsatirani zazikuluzikulu ndikukumana ndi opanga zowonjezera omwe ali ndi zaka zopitilira khumi; Kapena yesani kupeza nyimbo yatsopano, m'mawu a Zeng Hui, "mpikisano wa dislocation".
M'chaka choyamba, mnyamatayo analephera kupulumutsa kuwonongeka kwa fakitale. Kuipa kwa mtundu ndi kulimba kwazinthu zitha kuwoneka ndi maso, "chiwonetsero chimawononga ndalama zoposa 100000, ndipo mwina simungalandire kasitomala."
Chaka chotsatira, pomalizira pake anayamba kumvetsetsa tanthauzo lenileni la "mpikisano wa dislocation". Fakitale ya Chalk idalowa m'kanjira kakang'ono koyima ndikuyamba kuphunzira, kuyang'ana pamipando yamafakitale ndi ulimi. Mwachitsanzo, Zeng Hui, gulu laling'ono lamakina omanga ndi forklift, "tiyeni tipange forklift kaye."
Ndizothandiza kukhala "wopambana wosawoneka" wanjira yogawa magawo. Fakitale inatsitsimutsidwa, ndipo kukula kwa malonda m'zaka zimenezo kunafika pa 50%. Masiku ano, fakitale ya Zeng Hui yatenga 60% ya msika wapampando wapanyumba.
Kuphatikiza pa kukonza njira zogulitsira, Zeng Hui adayambanso kuphunzira e-commerce kuti atsegule njira zatsopano zogulitsira fakitale. Amanyadira kuti: "Ndife gulu loyamba la opanga ku China kugulitsa mipando yamagalimoto ku Taobao ndi 1688."
Mwamwayi, Zeng Hui adakumana ndi malonda a B2B odutsa malire.
Anaphunzira kwa nthawi yoyamba kuti tsidya lina la nyanja kuli dziko lamatsenga. Ogula kumeneko ndi odziwa bwino zinthu zamakina ndipo ali ndi luso lamphamvu pakukonza ndikusintha. Makina ena ang'onoang'ono aulimi amatha kugulitsidwa mwachindunji m'masitolo akuluakulu.
Panthawiyo, malonda a e-malire a malire anali akadali chinthu chatsopano, koma magalimoto obwera ndi Alibaba anali enieni: kuyambira pamene adalowa ku Alibaba international station, fakitale ya Zeng Hui ikhoza kulandira mafunso asanu ndi awiri kapena asanu ndi atatu kapena kuposerapo patsiku. Pamapulatifomu ena a B2B, ndizosowa kukhala ndi mafunso amodzi kapena awiri pa sabata.
Zeng Hui adakumbukira kuti: "Panthawiyo, mapulogalamu omasulira sanapangidwe. "Tidalemba liwu ndi liwu kenako ndikumasulira ndi mtanthauzira mawu wapaintaneti."
Mipando ya forklift ndi mipando yotchetcha udzu imawoloka nyanja ndipo imasonkhanitsidwa mbali ina ya nyanja. Ichi ndi mpikisano wina wangwiro dislocation. Mayiko aku Europe ndi America akwaniritsa njira yachiwiri yachitukuko cha fakitale.
"Overseas" amatanthauza msika watsopano, halo ndi premium brand.
Nthawi ina, Zeng Hui adacheza ndi kasitomala ndipo adamva kuti gulu lina lalowa mugulu la mipando yaku Italy. Mwachidwi, anapita kukawona ndipo anazindikira luso la fakitale yake mwachidule: “Kodi iyi si mankhwala athu?”
Zoyera zopangidwa ku China zadutsa nyanja ndikubwerera kwa ogula aku China. Mipando iyi yazungulira Italy ndipo mtengo wawo wakwera maulendo 12.
Mipando "yobwerera" iyi idadabwitsa Zeng Hui: msika wakunja sichilumba chachitetezo chokhazikika. Kuti mukhale olimba mumkuntho wa malonda a e-border, mphamvu yamtundu ndiye maziko.
Panthawiyo, nkhondo yamtengo wapatali inali idakali yotchuka ku China, "ngati mutagulitsa 5 yuan, ndikugulitsa 4.9 yuan." Zeng Hui wayamba kuganiza za funso latsopano: "Ndiyenera kuchita chiyani ngati ndikufuna kugulitsa kawiri kuposa ena?"
Anayambanso kulemba ntchito "obwerera". Fakitale ya Chalk yakopa akatswiri opitilira 20, ndipo fakitale yonse ili ndi antchito opitilira 80 okha.
Zeng Hui adati tiyenera kukhala ndi ukadaulo woyambira ndi ndondomeko m'manja mwathu ndikuyika chitukuko chamtundu. "Ndikuyembekeza kupanga chinthu chamtengo wapatali m'malo mwa mpikisano wochepa komanso wobwerezabwereza."
Patatha zaka zisanu, adabwerera kunkhondo yolimbana ndi malonda a e-border
Ku Luoyang, m'chigawo cha Henan, "makampani akuluakulu apulasitiki" ndi chikwangwani chokhala ndi zilembo zagolide.
Pali ma auras ambiri mozungulira, ndipo chochititsa chidwi kwambiri mosakayikira ndi "bizinesi yomwe ikutsogolera kuthetsa umphawi ku Luoyang": pazaka zisanu ndi zitatu zapitazi, makampani akuluakulu apulasitiki akhazikitsa zokambirana za 17 zothetsa umphawi ku Luoyang, zomwe zimachokera ku Luoyang. Xin'an County kupita ku Yichuan, Luoning, Ruyang ndi Yiyang, ndikuyendetsa anthu opitilira 2000 pantchito.
Cholinga choyambirira cha bizinesi iyi chinali "kuthandiza osauka": Guo Songtao, yemwe adamaliza maphunziro awo ku yunivesite ya Zhengzhou, adabwerera kwawo ali ndi likulu komanso chidziwitso pambuyo poyambira kangapo.
Panthawiyo, ngakhale kuti chigawo cha Xin'an chinali chitachotsedwa pa umphawi, chitukuko chakumidzi chinali chitatsalirabe. Atafufuza mobwerezabwereza, a Guo Songtao adasankha motsimikiza madera akumidzi kuti akhazikitse mabizinesi, "kumidzi kulinso ndi chiyembekezo chachikulu."
Malo ogulitsa pulasitiki oluka ayamba mwakachetechete.
Kuchokera kumadera akumidzi, makampani akuluakulu apulasitiki akukula ndikukula, ndi ndalama zapachaka za 350 miliyoni ndi makasitomala ambiri okhulupirika omwe alibe intaneti. Chifukwa champhamvu ya kampaniyo, Guo Songtao sanayikepo bizinesi ya e-commerce, ndipo adangoyesa madzi pang'ono mu 2015.
Zotsatira za kuyesaku ndi: zovuta kwambiri" Kuwoloka malire e-commerce kumafuna nthawi yowira isanatuluke. ” Guo Songtao anatero mosapita m’mbali.
Mgwirizano woyamba ndi Alibaba International station idasokonekera, koma zikuwonekeratu kuti sanasiye chidwi chake paudindowu. Pofika kumapeto kwa chaka cha 2020, kusintha kwa mliri wapadziko lonse lapansi komanso kuyambiranso kwachangu kwa malonda akunja kudapangitsa Guo Songtao kununkhiza mphepo.
Guo Songtao (woyamba kumanja)
Kubwerera kunkhondo yamalonda odutsa malire, makampani akuluakulu apulasitiki apanga kukonzekera kwathunthu.
Choyamba ndi talente yosungirako. Guo Songtao adalengeza monyadira kuti kampaniyo idalemba akatswiri angapo azamalonda akunja. "Atatu adabwera kuchokera kunja, akuluakulu angapo achingerezi komanso wamkulu wa ku France ..." adatero.
Chachiwiri ndi kukonza njira. Chifukwa cha kupita patsogolo kwa luso lopanga komanso ukadaulo, zinthu zachikwama za chidebe zopangidwa ndi makampani akuluakulu apulasitiki zakhala zikugwirizana ndi miyezo yapadziko lonse lapansi.
Boma la Municipal Luoyang lidaperekanso thandizo panthawi yake: mu 2020, State Council idavomereza kukhazikitsidwa kwa Luoyang Comprehensive Bonded Zone, yomwe imatanthauzidwa ngati madera anayi ofunikira: ukadaulo wapamwamba, malo ochitira malonda aulere, malo odzipangira okha komanso malonda apakompyuta odutsa malire. zone yoyendetsa ndege.
Patatha zaka zisanu kulibe, Guo Songtao sanalephere kumva kusintha kwa "bwenzi lakale" pamene adakumananso ndi Alibaba international station: ntchito yamakasitomala inali yabwino kwambiri, mphamvu zamakono zinali zapamwamba kwambiri, ndi mitundu yonse ya e- maphunziro odziwa zamalonda ndi maphunziro anali olemera.
Patangotha miyezi isanu yokha kukhazikitsidwa, kuchuluka kwa malonda apulasitiki akuluakulu adafika pa yuan 10 miliyoni, ndipo ndalama zomwe zakhala zikuchitika zidabweza bwino. Guo Songtao adanena ndikumwetulira kuti zakhala zokondweretsa kugwirizana ndi ALI, "ingowatsatira."
Nyuzipepala ya China Economic weekly inagwirapo mawu a Guo Songtao kukhala akunena kuti: “Chipambano cha munthu sindicho chipambano, koma kupambana kwa gulu kumakhala kwaulemerero; Chuma cha munthu si chuma, koma chuma cha gulu chimaposa. ”
Mofanana ndi chiyambi cha dzina lakuti "big funded pulasitiki industry" ("kulolerana ndi kwakukulu, ukalamba ndi wamphamvu"), gulu ili la ana osavuta komanso amphamvu a Henan, okhazikika mu loess, akuwoloka nyanja pa sitima yaikulu ya nthawi.
Mbali imodzi ndi madzi a m’nyanja, ina ndi moto
Kuyambira 2020, chifukwa cha kukhazikika kwa kupewa ndi kuwongolera miliri yapakhomo komanso ubwino wa chain chain, malonda a e-border adakhala njira yagolide kwa ogomba golide.
Komabe, patsogolo pa "mafunde otseka sitolo" wamkulu kwambiri, kutukuka kwakale kwatha kale. Shenzhen kudutsa malire a E-Commerce Association akuti pafupifupi 50000 maakaunti aku China azamalonda akhudzidwa ndipo kutayikako kukhoza kupitilira 100 biliyoni. Kukayikitsa kwa B2C yokhudzana ndi zovuta zachilengedwe kwakhalanso belu lodzidzimutsa pamabizinesi.
Panthawi imodzimodziyo, zofunikira za deta yamalonda akunja zikuyenda bwino. Malinga ndi General Administration of Forcus, malonda akunja aku China apitilira kukula bwino kwa miyezi 14 yotsatizana. Ndi kuyambiranso kwachuma padziko lonse lapansi, kufunikira kwa ogula akunja kwa B afika pachimake chambiri.
Mbali imodzi ndi madzi a m’nyanja ndipo ina ndi moto.
Malinga ndi zidziwitso zaposachedwa kwambiri zapadziko lonse lapansi za Alibaba, kuyambira Januware mpaka Julayi 2021, avareji ya ogula omwe adayendera, ogula omwe amalipidwa komanso kuchuluka kwapaintaneti kwakwera ndi 60% pachaka. Pakati pawo, pafupifupi chiwerengero cha ogula yogwira mu United States, India, United Kingdom, Brazil ndi malo ena ngakhale kawiri.
Ndi mtengo wotsika wandalama, nthawi yayifupi yosinthira komanso mwayi wambiri wamsika, mabizinesi ochulukirapo ayang'ananso pamalonda odutsa malire a B2B, mtundu wakale kwambiri komanso wotukuka kwambiri wamalonda apakompyuta.
Izi zisanachitike, Dalian Zhicheng Furniture Co., Ltd., yomwe idangochita bizinesi ya C ndipo imakonda kuchita zinthu zama matiresi, atangolowa nawo gawo la B2B la B2B, kubweza kwake pa Ali international station kudaposa US $ 10 miliyoni. , kuwerengera gawo limodzi mwa magawo anayi a zonse zogulitsidwa za matchanelo onse.
"Mpikisano wa B2C ndi waukulu kwambiri ndipo mtengo wake ndi wokwera." Woyang'anira bizinesiyo adati, "tikufuna kulinganiza mpikisano pochita B2B, kukonza magwiridwe antchito ndikufulumizitsa mtunduwo kuti upite kunyanja."
Iyi ndiye njira yodziwika bwino komanso njira yayikulu yamalonda amalonda odutsa malire, komwe obwera kumene ndi okalamba amasonkhana. Chiyambireni kukhazikitsidwa mu 1999, ogulitsa ndi ogula ambiri omwe adalembetsa zaka 22 zapitazo akugwirabe ntchito pa Alibaba international station.
Ponena za kufunikira ndi ntchito ya wayilesi yapadziko lonse, Zhang Kuo, wachiwiri kwa purezidenti wa Alibaba gulu komanso manejala wamkulu wapadziko lonse lapansi, akukhulupirira kuti akuyembekeza kuti nsanjayo itha kuthana ndi gawo lovuta kwambiri la malonda a B2B - kuchepetsa. pakhomo ndi mtengo wopita kunyanja, kotero kuti malonda aliwonse akunja Xiaobai akhoza "kugulitsa dziko lonse lapansi ndikudina kamodzi".
Zeng Hui ali pano kuti agwirizane ndi maoda ndikukulitsa zochitika.
Guo Songtao amaphunzira kutsatsa ndi kasamalidwe ka malonda pano.
Zinthu ndizovuta ndipo mphepo ndi mafunde ndi oopsa. Koma pambuyo pa matanga chikwi, anthu ena amasankhabe kupita kunyanja ndikuyambanso
Nthawi yotumiza: Aug-31-2021